Meridian Industrial


4/1/2024 | KEITH O'CONNOR


Who doesn’t love a good party?

If you are the one throwing the shindig, it can take plenty of planning, time and effort to put something special together for your guests whether a relatively simple child’s birthday party to a full-blown wedding and reception.

But it doesn’t have to be overwhelming thanks to the folks at Global Events Rental, formerly Taylor True Value Rental Center in Enfield, where you will find much of what you need for not only parties, but equipment rentals for do-it-yourself home improvements to things like thatchers, seeders and tillers to get your lawn in shape.

After the death of Paul Oliver in October, who opened his own Taylor Rental in 1976 in Enfield, his daughters auctioned off the store’s inventory and sold the building to new owners Marcus Nieves and his wife, Glenda.

Nieves is no stranger to the rental business. After finishing high school in 2000, he began working with Raymond Guntulis, the owner of a rental store in Wethersfield, Connecticut, who promised him he would take over the business one day. But, by the time he retired in 2008, an ambitious Nieves had started his own rental business in South Windsor, Connecticut, and he gave him much of the equipment from the store.

When he heard that the Enfield Taylor Rental was to be sold, he decided to open a second store.

The global party and event rental market is anticipated to rise at a considerable rate during the forecast period 2023 to 2030. According to IBIS World, a leading provider of business information, through the end of 2023, rising disposable income and growth in downstream markets spurred demand for events that require supplies providedby servicers such as Global Events Rental and others. However, COVID-19 hurt demand drastically as large gatherings were prohibited to prevent the virus spread. Nonetheless, a mixture of robust growth in marriage rates, coupled with pent-up consumer demand during the coronavirus pandemic, enabled a rapid recovery for operators who saw revenue growth resulting in a market size of $7.9 billion in 2023 in the United States.

There are many perks to party and equipment rentals, noted Sharon Sarno, office manager at the Enfield rental center.

“One of the more obvious perks is that you don’t have to invest in purchasing an expensive piece of equipment that you might not use that often. If it is a jackhammer you need to get the job done, for example, you can rent it for four hours or for a day and not have to worry afterwards where you are going to store it until you use it again. It’s also about the ease of getting what you want, when you want it,” Sarno said.

And the perks extend especially to customer service and getting the help and advice you need from staff such as store supervisor David Waite.

“Dave has 35 years of experience in the industry and knows everything. He’s knowledgeable in every area of the rental experience, whether it is showing someone how to run a chipper or answering how many people can fit under a 30’ x 30’ tent,” Nieves said.

He noted when customers enter the store, he wants them to be able to find “pretty much” what they would have found in the former Taylor Rental store’s party and equipment rental inventory.

“When customers who are planning a party or other event walk through our doors, we want to ‘wow’ them with the many rental options available to them, so that they can hold the best party possible. And we offer personalized service with a staff ready, willing and able to help you with any advice that you may need in your planning,” Nieves said.

“You’re likely going to need tables whether you are holding a birthday or anniversary party, wedding or a corporate event. We have a wide selection of table sizes and heights from banquet to round and high tops. You’re also going to need chairs for those tables, and we have a wide variety to choose from, even throne chairs for showers or quinceañera celebrations,” he added, noting they also rent dinnerware, glassware and full place settings. Originating in Mexico, a quinceañera is a celebration of a girl’s 15th birthday.

Customers will also find an array of linens for both the tables and chairs from simple plastic tablecloths to more elegant, high-quality linens in many colors, including napkins and skirting to match.

Unless you are hosting your party inside your home or other venue, renting a tent for outdoor occasions is a must if you want to protect your guests and furnishings from potential weather-related issues, or simply to stay cool and sun protected.

“We have pole tents, frame tents, high peak tents, and sail cloth tents that range in size from 10’ x 10’ to 40’ x 100.’ We can also provide tent sides for further protection from the elements. More dramatic-looking high peak tents are the customer preference. Consider sail cloth tents to add an elegant look for a wedding or special event,” Sarno

“If it is a dark day or an evening event, you might want to consider lighting inside the tent. And if there is going to be dancing, we have dance floors to rent and stages for a band or DJ. We set up and take down tents, tent sides and lights. Usually, customers set up tables and chairs to their liking, but we can offer assistance at an additional cost,” she added.

Of course, no party is complete without some snacks to munch on and wash down with something sweet — and Global Events Rental has what it takes to dazzle guests with the extras.

“Our most popular concession rentals are our popcorn, snow cone and cotton candy machines. We also have everything needed to go along with them from sugar for the cotton candy, syrup for the snow cones, and kernels to make the popcorn, as well as the bags and cones needed to serve them up in,” Sarno said.

Other concession rentals include frozen drink machines and hot dog rollers and steamers.

While you are on your own to provide the food at your party, if you are planning to do the cooking for a barbecue meal of hot dogs, juicy hamburgers, spicy sausages, chicken, fresh fish or the finest of steaks, Global Events Rental has five-foot-long propane gas grills to help prepare a delicious meal for your guests.

“We are also a propane refill station for anyone owning propane tanks. Mention that you saw us in Go Local Magazine and receive $2 off a 20-pound propane fill originally priced at $17,” Sarno said.

The scope of their business, however, is not just about parties.

“We also help businesses of all sizes who might be holding a meeting on-site or off-site with table and chair rentals, stages or podiums. We can set up booths for trade shows and provide pipe and drape backdrops. We can also set up 10’ x 10’ tents for a charity run or walk or any fundraiser or school or church event,” Nieves said, noting dunk tanks are a fun and popular rental.

“And, don’t forget, depending on the size of your event, you are probably going to need porta-potties as well,” he added.

On the equipment side of the business, whatever your needs from light to heavy-duty work, Global Events Rental can help you whether you are a do-it-yourselfer or contractor. They rent a wide variety of equipment for contractors and homeowners in the surrounding area including excavation and landscaping equipment, lifts, chippers, stump grinders, compactors, compressors, excavators, generators, loaders and attachments, log spitters, and everything you need for turf maintenance and more.

“If it is not in the showroom at the time, some of our equipment may be in South Windsor, we can get it for you. You can also look through a catalog to find exactly what you need,” Nieves said.

“We can deliver bigger equipment. Most people can pick up smaller lawn equipment if they have a truck or trailer. As for parties, some people prefer to pick up their tables and chairs or we can deliver them for a fee,” he added.

Also, when it comes to renting a moving truck, Global Events Rental is an authorized Budget Truck Rental dealer.

Once the Nieves’ and their crew — especially Everett Hills, one of their key employees who assists with deliveries and setups — have completed stocking the new Enfield store in time for their planned April grand opening celebration, Marcus Nieves plans to look to the future.

“I already have another Global Rental that I opened in Florida with my cousin over a year ago. My vision is to grow the business throughout the East Coast in the next four to five years,” he said.


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