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What started as a dream has blossomed into a joyful reality on wheels. Michele Martinelli, owner of The Little Flower Truck at Willow Barn Designs based in East Longmeadow, has taken her love of
flowers and turned it into a vibrant mobile experience that brings beauty, connection and community together in a truly unique way.
“I’ve always dreamed of bringing flowers to people,” Martinelli shared. That dream took shape after she read an article about a flower truck. Inspired, she envisioned a way to work with flowers and connect more deeply with the community.
“You get to meet so many people at so many places,” she said, her enthusiasm unmistakable.
Since launching, The Little Flower Truck has become a standout presence at weddings, bridal showers, as well as corporate events and private gatherings across the region.
Guests are invited to create their own personalized bouquets, choosing from an ever-changing array of seasonal blooms. Each experience includes a mix of filler flowers, greenery and a few focal flowers to build a balanced, beautiful arrangement.
For those interested in going a step further, Martinelli also offers a short flower arranging class, where participants learn not only design basics, but also tricks like how to tie bows and wrap arrangements.
Every bouquet from The Little Flower Truck is thoughtfully packaged.
“Each favor gets a printed tag, usually a personalized thank you, and is wrapped,” Martinelli explained. “And we make sure it’s wrapped well enough for anyone traveling long distances.”
Martinelli is deeply committed to supporting local farms and businesses. Many of her flowers come from the Connecticut Flower Collective, a cooperative of regional flower growers. “That guarantees fresh flowers and supports other small businesses,” she noted.
For more variety, she also sources wholesale blooms from Miami, New York, and even Holland.
A creative touch is always part of the mix. The truck often features themed events — from bright citrus tones to soft sherbet palettes — aligning with seasonal colors or the mood of the occasion. These themes not only enhance the visual experience but help make each event feel extra special.
The Little Flower Truck is not just a novelty; it’s a heartfelt endeavor that resonates with people.
Bookings are already rolling in for 2026, and Martinelli has big dreams for the future.
“This is my love and my joy,” she said. “I’d love to expand and do a second truck someday. And I’d love to attend more pop-up events with the truck, too.”
Despite the growing demand, Martinelli is steadfast in her mission to keep the experience accessible. “My goal is always to make it affordable, so we mix higher-end and more basic flowers together,” she said.
At the heart of it all is a simple but powerful mission: “I love to bring joy with flowers,” she shared. And with The Little Flower Truck, Martinelli is doing exactly that — one beautiful bloom at a time.
TO BOOK THE LITTLE FLOWER TRUCK, OR WITH QUESTIONS, CONTACT MARTINELLI AT 413-301-2929 OR WILLOWBARNDESIGN@GMAIL.COM, OR SEND A DIRECT MESSAGE ON WILLOW BARN DESIGN’S FACEBOOK OR INSTAGRAM.
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